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Local Marketing & PR :: Social Best Practices

Social Overview

Consumer attention and demands for content are forcing companies to evolve their content marketing approach. Brands are moving beyond the episodic, product focused content to more frequent, bite-sized, story driven content.

You must create valuable content and distribute that content across paid, owned and earned channels to attract, acquire and engage your target consumer.

Your brand isn’t what you say it is. It’s what a friend tells a friend it is.

Be sure to follow Bryant on Facebook.

Facebook Overview

Serves as the primary branded destination that anchors the brand in social. Meaning, most of your time on social media will be spent on Facebook – building community/followers, pushing out content, etc. Facebook should be the primary focus of your social strategy followed by Twitter, Instagram, LinkedIn, etc.

Source: Facebook

Facebook DO’s

Facebook DON’Ts

Twitter Overview

Source: Twitter

Twitter DO’s

Twitter DON’Ts

Instagram Overview

Instagram is a mobile photo and video-sharing social networking service that enables its users to take pictures and videos (max 15 seconds).

Instagram DO’s

YouTube Overview

Social video sharing service owned by Google with organic search (SEO) value if content is optimized with proper keywords and tags. Gives front row access where consumers can learn about the ideas and topics of interest.

YouTube DO’s

YouTube DON’Ts

Additional Recommendations