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Logos & Photos :: Other Logo Guidelines

Puron® Refrigerant

spot colors: Pantone 3425, Pantone 285, Black

special instructions:

  • Always include ® with the Puron® refrigerant logo.

  • When referencing Puron® refrigerant in communications materials, always refer to it as Puron® refrigerant.

 

Hybrid Heat

spot colors: Pantone 362, Pantone 376, Black

special instructions:

  • Always use HYBRID HEAT® in all caps or bolded Initial Caps or other very distinctive type face to set it apart from the rest of the font. Use the circle-R. Never use the words in all lower case and same font as everything else.

  • Use HYBRID HEAT® as a trademark, not as a descriptor of the characteristics of the system. Thus, the preferred use would be “HYBRID HEAT® dual fuel system” or "HYBRID HEAT® system."

  • Carrier has the ability to protect the words HYBRID HEAT® to the extent they are being used as an identifier of the source of the product (which is what a distinctive mark does) but no ability to protect against use of the words in a descriptive sense. Thus, if a competitor advertises its “HYBRID HEAT® dual fuel system” (notice the ALL caps treatment) Carrier can object, but if it advertises its “hybrid heat system” there is nothing Carrier can do because the words are merely being used in the ordinary descriptive sense.

  • As much as it is practicable to do so, avoid saying “Carrier HYBRID HEAT®” but say “HYBRID HEAT® dual fuel systems by Carrier”. Linking the Carrier and HYBRID HEAT® marks together is bad practice. NEVER say “Carrier’s HYBRID HEAT®” (note the possessive use of Carrier) as that implies that other companies have HYBRID HEAT® too.

 

Infinity System
Infinity Series

special instructions:

  • Always include TM with the Infinity™ System logo.

  • TM should follow the word Infinity™.

  • When including the Carrier name, always refer to the Infinity® System by Carrier.

special instructions:

  • Always include TM with the Infinity™ Series logo.

  • TM should follow the word Infinity™.

  • When including the Carrier name, always refer to the Infinity® Series by Carrier.

 

Performance Series
Comfort Series

special instructions:

  • Always include TM with the
    Performance™ Series logo.

  • TM should follow the word Performance™.

special instructions:

  • Always include TM with the Comfort™ Series logo.

  • TM should follow the word Comfort™.

 

Comfort Heat
Ideal Humidity

spot colors: Pantone 185, Black

spot colors: Pantone Process Blue, Black

special instructions:

  • Always include TM with the ComfortHeat™ logo.

  • When using the Carrier name, always refer to Comfort Heat Technology® by Carrier.

special instructions:

  • Always include TM with the IdealHumidity™ logo.

  • When using the Carrier name, always refer to IdealHumidity System® by Carrier.

 

Ideal Comfort
Vari-Phase

special instructions:

  • Always include TM with the IdealComfort™ logo.

  • When using the Carrier name, always refer to Ideal Comfort™ by Carrier.

special instructions:

  • Always include TM with the Vari-Phase™ logo.

  • When including the Carrier name, always refer to it as Vari-Phase™ gas valve by Carrier.

 

 

Smart Source
Comfort Heat Pump System

 

spot colors: Pantone 186, Pantone 280

special instructions:

  • Always include TM with the SmartSource™ logo.

  • When using the Carrier name, always refer to SmartSource™ hydronic coil by Carrier.

special instructions:

  • Always include TM with the Comfort Heat Pump System™ logo.

  • When including the Carrier name, always refer to it as the Comfort Heat Pump System™ by Carrier.

 

EZ Flex
Cool Cash

spot colors: Pantone 267, Pantone 355

spot colors: Pantone 279, Pantone 072

special instructions:

  • Always include TM with the EZFlex™ logo.

 

 

EXP
edge

special instructions:

  • Always include ® with the ExP® logo.

  • When using the word in copy it should appear as ExP®.

special instructions:

  • Always include ® with the Edge® logo.

  • When using the word in copy it should appear as Edge®.

 

EXP

colors: 4-color Process

colors: White

 

Touch N Go

special instructions:

  • Always include TM with the Touch 'N' Go™ logo.

  • When using the word in copy it should appear as Touch 'N' Go™.

 

Energy Star

special instructions:

The ENERGY STAR® Program is a partnership between businesses and organizations and the Federal government. As part of this partnership, businesses and organizations can use the ENERGY STAR name and marks, registered marks owned by the U.S. government, as part of their energy efficiency and environmental activities.

  • Organizations using these marks must abide by the following general guidelines: The ENERGY STAR name and marks may never be used in any manner that would imply EPA or DOE endorsement of a company, its products, or its services. Neither the marks nor the ENERGY STAR name may be used in any other company name, product name, service name, domain name or Web site title.

  • The marks may not be altered, cut apart, separated, or otherwise distorted in perspective or appearance.

  • The marks may never be used in a manner that would disparage ENERGY STAR, EPA, DOE, or any other government body.

  • The marks may never be associated with products, homes, or buildings that do not qualify as ENERGY STAR.

  • Partners and other authorized organizations are responsible for their own use of the ENERGY STAR marks, as well as use by their representatives, such as ad agencies and implementation contractors.

  • The ENERGY STAR name should always appear in capital letters.

  • The registration symbol ® must be used with the first time the words “ENERGY STAR” appear in material and:

    • The ® symbol should always be in superscript.

    • There shall be no space between the words “ENERGY STAR” and the ® symbol.

    • The ® symbol shall be repeated in a document for each chapter title or Web page.

If you have questions regarding the use of the marks, please call the ENERGY STAR Hotline at: 1-888-STAR-YES (1-888-782-7937). Please refer to the Energy Star Logo Guidelines PDF when using the Energy Star Logo, located at Support Materials :: Logos:: ENERGY STAR®.

Partnership Instructions and Agreement

NATE® Logo Guidelines

Employers of NATE-Certified Technicians

These logos are designed for use by HVAC contractors who employ NATE-certified technicians. THE LOGO SHOULD NEVER BE USED ALONE.

NATE logo
NATE Logo

 

Educators and Trainers

This logo has been designed for use by schools and other training entities that wish to actively endorse and prepare students to become NATE-certified. The logo should be displayed near the HVAC program title. THE LOGO SHOULD NEVER BE USED ALONE. The text shown or similar text must accompany its use.

NATE logo
NATE Logo

 

In general, the NATE-logo used should always be the one showing an ® to designate that NATE is a registered mark.  You may use the name of your company with these in wording such as “(Your company name) supports…”

Logos may be reproduced in any reasonable size as long as exact proportions are maintained. (Uses: business cards, ads, yellow pages, truck signs, etc.) For use on business cards, we ask employers to place the logo next to the name of the technician and not the business, since it is the individual we certify-not the business. When the logo is printed in color, use PMS-268 purple and PMS-115 gold.

If you wish to use our logo in a manner not specifically covered by these guidelines, please contact our headquarters office directly:

North American Technician Excellence, Inc.
4100 North Fairfax, Suite 210 Arlington, VA 22203
(703) 600-0361