Logos & Photos :: Other Logo Guidelines
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Always retrieve logo artwork from Ad Kit. Do not recreate logo artwork.
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In the absence of color, the logo can be black or reversed out of black.
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Only use colors indicated and approved by Carrier. No other colors are acceptable.
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Always use the approved logo.
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Do not alter or distort the logo for any reason.
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spot colors: Pantone 3425, Pantone 285, Black |
special instructions:
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Always include ® with the Puron® refrigerant logo.
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When referencing Puron® refrigerant in communications materials, always refer to it as Puron® refrigerant.
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spot colors: Pantone 362, Pantone 376, Black |
special instructions:
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Always use HYBRID HEAT® in all caps or bolded Initial Caps or other very distinctive type face to set it apart from the rest of the font. Use the circle-R. Never use the words in all lower case and same font as everything else.
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Use HYBRID HEAT® as a trademark, not as a descriptor of the characteristics of the system. Thus, the preferred use would be "HYBRID HEAT® dual fuel system" or "HYBRID HEAT® system."
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Carrier has the ability to protect the words HYBRID HEAT® to the extent they are being used as an identifier of the source of the product (which is what a distinctive mark does) but no ability to protect against use of the words in a descriptive sense. Thus, if a competitor advertises its "HYBRID HEAT® dual fuel system" (notice the ALL caps treatment) Carrier can object, but if it advertises its "hybrid heat system" there is nothing Carrier can do because the words are merely being used in the ordinary descriptive sense.
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As much as it is practicable to do so, avoid saying "Carrier HYBRID HEAT®" but say "HYBRID HEAT® dual fuel systems by Carrier". Linking the Carrier and HYBRID HEAT® marks together is bad practice. NEVER say "Carrier's HYBRID HEAT®" (note the possessive use of Carrier) as that implies that other companies have HYBRID HEAT® too.
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Always include TM with the Infinity™ System logo.
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TM should follow the word Infinity™.
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When including the Carrier name, always refer to the Infinity® System by Carrier.
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Always include TM with the Infinity™ Series logo.
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TM should follow the word Infinity™.
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When including the Carrier name, always refer to the Infinity® Series by Carrier.
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spot colors: Pantone 185, Black |
spot colors: Pantone Process Blue, Black |
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Always include TM with the ComfortHeat™ logo.
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When using the Carrier name, always refer to Comfort Heat Technology® by Carrier.
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special instructions:
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Always include TM with the IdealHumidity™ logo.
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When using the Carrier name, always refer to IdealHumidity System® by Carrier.
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Always include TM with the IdealComfort™ logo.
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When using the Carrier name, always refer to Ideal Comfort™ by Carrier.
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Always include TM with the Vari-Phase™ logo.
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When including the Carrier name, always refer to it as Vari-Phase™ gas valve by Carrier.
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spot colors: Pantone 186, Pantone 280 |
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Always include TM with the SmartSource™ logo.
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When using the Carrier name, always refer to SmartSource™ hydronic coil by Carrier.
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spot colors: Pantone 267, Pantone 355 |
spot colors: Pantone 279, Pantone 072 |
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colors: 4-color Process |
colors: White |
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The ENERGY STAR® Program is a partnership between businesses and organizations and the Federal government. As part of this partnership, businesses and organizations can use the ENERGY STAR name and marks, registered marks owned by the U.S. government, as part of their energy efficiency and environmental activities.
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Organizations using these marks must abide by the following general guidelines: The ENERGY STAR name and marks may never be used in any manner that would imply EPA or DOE endorsement of a company, its products, or its services. Neither the marks nor the ENERGY STAR name may be used in any other company name, product name, service name, domain name or Web site title.
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The marks may not be altered, cut apart, separated, or otherwise distorted in perspective or appearance.
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The marks may never be used in a manner that would disparage ENERGY STAR, EPA, DOE, or any other government body.
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The marks may never be associated with products, homes, or buildings that do not qualify as ENERGY STAR.
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Partners and other authorized organizations are responsible for their own use of the ENERGY STAR marks, as well as use by their representatives, such as ad agencies and implementation contractors.
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The ENERGY STAR name should always appear in capital letters.
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The registration symbol ® must be used with the first time the words "ENERGY STAR" appear in material and:
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The ® symbol should always be in superscript.
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There shall be no space between the words "ENERGY STAR" and the ® symbol.
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The ® symbol shall be repeated in a document for each chapter title or Web page.
If you have questions regarding the use of the marks, please call the ENERGY STAR Hotline at: 1-888-STAR-YES (1-888-782-7937). Please refer to the Energy Star Logo Guidelines PDF when using the Energy Star Logo, located at Support Materials :: Logos:: ENERGY STAR®.
Partnership Instructions and Agreement
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NATE® Logo Guidelines
Employers of NATE-Certified Technicians
These logos are designed for use by HVAC contractors who employ NATE-certified technicians. THE LOGO SHOULD NEVER BE USED ALONE.
Educators and Trainers
This logo has been designed for use by schools and other training entities that wish to actively endorse and prepare students to become NATE-certified. The logo should be displayed near the HVAC program title. THE LOGO SHOULD NEVER BE USED ALONE. The text shown or similar text must accompany its use.
In general, the NATE-logo used should always be the one showing an ® to designate that NATE is a registered mark. You may use the name of your company with these in wording such as "(Your company name) supports…"
Logos may be reproduced in any reasonable size as long as exact proportions are maintained. (Uses: business cards, ads, yellow pages, truck signs, etc.) For use on business cards, we ask employers to place the logo next to the name of the technician and not the business, since it is the individual we certify-not the business. When the logo is printed in color, use PMS-268 purple and PMS-115 gold.
If you wish to use our logo in a manner not specifically covered by these guidelines, please contact our headquarters office directly:
North American Technician Excellence, Inc.
4100 North Fairfax, Suite 210 Arlington, VA 22203
(703) 600-0361