Logos & Photography :: Photography Instructions
Photography Instructions
Bryant recommends using the existing artwork provided; however, you may wish to replace the Bryant dealer with a photo of yourself. If so, the ad kit gives you the pieces you’ll need to insert a photo of yourself into the ad of your choice.
Simply give the Photography Instructions and Photo Setup Images to your local photographer who should be able to take a picture of you similarly posed to the Bryant dealer in this ad. Once the photo is taken, download the individual pieces of the ad you’ve chosen, located in the zipped folder with the corresponding name, and use them to create your ad.
White Background (See photo setup):
Subject is 7-8 feet away from white seamless paper background (gray shown in ad is added separately by graphic designer).
Camera is at about neck height, lens length 70mm or so on medium format.
Subject is lit with six lights – see photo for placement.
- One on each side and two feet above head height, behind the model far enough that the light does not spill onto the nose. Use 40-degree grids. Aim light at side of head. Power level should be adjusted until desired lightness is achieved to match existing images.
- One on each side at about knee level, aimed at thighs and hands, to add rim light to lower body. Should be a bit behind subject, with 30 or 40-degree grid, power adjusted to match existing images. Adjust by moving away from or toward camera to achieve desired rim lighting.
- Fill light in front with small softbox, hung from boom, in front of and above subject (see photo). Power level should be adjusted to match existing images.
- White fill card in front of subject and below camera to fill in front of pants.
- Background lit with single strobe head fitted with standard reflector and boomed above and behind subject so that no light spills onto subject, but spreads out far enough to cover background in frame. (this light is hidden in example photo – it’s behind the softbox)
- Subject should wear white shirt with Bryant logo, tan or khaki pants and medium or lighter brown belt to match existing images.
- May need flags in front of camera to control lights coming into lens and creating flare (see cards on stands in photo).