FAD Materials :: True Heroes Program
What is the True Heroes program?
Available only to Bryant® Factory Authorized Dealers, the True Heroes program is an engaging way for dealers to honor those who go above and beyond in the community. The program enables Bryant dealers to have a positive impact in their local communities by honoring real, local heroes with personalized awards, ceremonies and charitable donations. It also allows dealers to present their company in a positive light with current and potential customers.
Bryant has made participation easy with a turn-key approach, with a full packet of instructions, tips for selecting your True Hero, guidance for hosting an awards ceremony and sample media materials that you can use to generate local press coverage. Dealers can even use co-op funds toward the awards ceremony and the charitable donation from the dealership.
Furthermore, Bryant has made its national PR agency available for additional support, for a small fee. Dealers who have participated have found the program to be simple and hassle-free.
Start here, by downloading the True Heroes brochure and the step-by-step instructional manual.
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